Question

Jamie works as a salesperson at a car dealership. He takes his sales very seriously. After selling a car to a customer, he waits two weeks and then calls the customer to see how they like their new car. He tries to reinforce the fact that they made a smart investment and that the dealership is there for any problems they might have. Jamie is attempting to reduce ________________.
a) cognitive dissonance
b) evaluative criteria
c) selective exposure
d) negative self-concepts
e) selective distortion

Answer 1

Answer: cognitive dissonance

                                     

Explanation: In simple words, cognitive dissonance refers to a state of mind in which an individual inconsistency regarding his or her thoughts and beliefs.

In the given case, Jamie is calling his customers to make sure that the customers do not think they made a bad decision in past so that they come back to him for any future purchase.

Thus, from the above we can conclude that the correct option is A.