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liubo4ka [24]
3 years ago
6

Which of the following describes a process in which marketers present an accurate description of a new product to potential cust

omers and ask if they find the idea appealing?
a.test marketing
b.competitive benchmarking
c.concept testing
d.prototype testing
Business
2 answers:
Irina-Kira [14]3 years ago
3 0
The answer is c. concept testing

In concept testing, basically the marketers provided some sort of survey to potential customers in order to gauge their response about a potential new product that has not been presented to the market.

It usually used to give a last minute modification to the product just in case there's something that the company can do to improve the product's demand
8_murik_8 [283]3 years ago
3 0

The statement is a description of <em><u>C. Concept testing. </u></em>

<h2>Further explanation </h2>

Testing concepts are processes or businesses that are predicted by using quantitative and qualitative methods to calculate customer responses to new products before being introduced to the market. Concept Testing helps us to test the success of new products. Concept Testing provides guidance for advertising, approaches, sales, images or graphics; Potential consumers are also involved in this process to get a basic idea for the product.

The Importance of Concept Testing

Concept Testing is the process of analyzing statistical procedures, reshaping and changing ideas regarding basic ideas for products. Before the product is introduced to the market, it will test the success of the product. This helps to develop a point that states product quality, position, and targeted audience. Those studies of reactions to products help us cover many things like likes, reasons to buy and many more things. This facilitates consumers to evaluate and they can also provide their input during the development process. Testing this concept is also known as a management tool to measure success. The concept testing method consists of 6 stages:

  • Defines the purpose of concept testing
  • Select a survey population
  • Choose a survey format
  • Communicating concepts
  • Measuring customer response
  • interpret the results.

Learn more

Testing the concept of brainly.com/question/5780930, brainly.com/question/8861586

Details

Class: High School

Subject: Bussines

Keyword: Concept testing.

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Answer:

Annual wattage cost of 60 watts is $3.729

Annual LED cost of 60 watts is $0.185

total annual cost = $3.914

Annual wattage cost of 15 watts is $0.935

Annual LED cost of 15 watts is $0.125

total annual cost = $1.06

l

Explanation:

For the cost of LED and durability

it is require to use a light fixture 500 hours per year

60-watt incandescent light bulb costs $.37 and lasts 1,000 hours. that mean, its last for 2years before buying a new one.

And for a 15-watt LED,  costs $3.00 and lasts for 12,000 hours, thats means it will last for 24 years before purchase of another.

assuming, will are using the 60watts for 24years, a cost of  $.37*12times = $4.44 will be use for buying.

therefore, a 15 watts LED is more cheaper.

For the current charges of LED

for 60watts

if A kilowatt-hour of electricity costs $.113 =

1000 watts = 1hour = $0.113

60 watts  = 1hour  = (60*0.133/1000) = $0.0068

it is said that, the consumption is for 500 hour per year.

therefore, 60watts used per year = 500*0.0068 = $3.39

return of 10% =0.339.

total cost of watts for 500hr for a year = 3.39+0.339 = $3.729

Annual wattage cost of 60 watts is $3.729

Annual LED cost of 60 watts ($0.37/2year) is $0.185

total annual cost = $3.914

for 15 watts

if A kilowatt-hour of electricity costs $.113 =

1000 watts = 1hour = $0.113

15 watts  = 1hour  = (15*0.133/1000) = $0.0017

it is said that, the consumption is for 500 hour per year.

therefore, 15 watts used per year = 500*0.0017 = $0.85

return of 10% =0.085.

total cost of watts for 500hr for a year = 0.85+0.085 = $0.935

Annual wattage cost of 15 watts is $0.935

Annual LED cost of 15 watts ($3/24 years) is $0.125

total annual cost = $1.06

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Answer:

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r=4.65%/12=.3875%

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