Question

Heather has segmented all of the individuals in her database into four categories according to how many game tickets they purchased last year. This is an example of ________ segmentation.

Answer 1

Answer:

User rate segmentation

Explanation:

Segmentation is a process of classifying a group of variable of entities based on a value or standard. It categorizes these variable to map out and round up a collection of similar values.

User rate segmentation is a process of segmenting a group of users based on the rate at which a product or service was used. The number of time at a given period of time determines the category the user should be.

Answer 2

Answer:

Usage rate segmentation

Explanation:

Usage rate segmentation is the type of segmentation that divides a market or consumer based on how much of a product or brand they have used or based on their patronage.

This division is based on whether they are non users or light users, or medium or heavy users. This segmentation also helps to determine the satisfaction derived from a product or brand.