Question

The unique symbols, personalities, and philosophies that support all corporate activities including strategic planning and marketing are best described as _______. a. corporate identity b. mission statement c. SWOT analysis d. corporate strategy e. market share

Answer 1

Answer:

a) Corporate identify

Explanation:

Corporate identity is related to a set of duties of an organization that differs from others. It's the corporate culture, values, goals, plans and strategies, it's the raison d'être of any company, regardless of its size or area of ​​expertise. Through corporate identity it is possible for stakeholders to identify the company, recognize its posture and values ​​in the market. It is important that the corporate identity is well established and spread by all sectors and employees, because through it, the company proves its relevance, reputation and differentiation in the market.