Saks Fifth Avenue wants to learn about its consumers' attitudes toward on-line purchases. There are numerous studies that are av
ailable about consumers and on-line buying, but Saks believes its customers might be different from the usual on-line consumer profile, so they decide to conduct their own study. If Saks were to use the available data about consumer attitudes, it would be using ______ data; however, if Saks does its own study it would collect _______ data.
