Question

Andrew is the head of a product management team that was about to launch a new product. Before the launch, he decided to do some research. He put the new product information on the website and asked for feedback from the general population. Why was Andrew doing this research?
A) To formulate a strategy
B) To help management keep in touch
C) To achieve credibility with management
D) To define the audience

Answer 1

Answer: D.) To define the audience

Explanation: Business best practices involves that preliminary or reconnaissance study is conducted when marketing business products. Andrew being the head of the project management team, aims to project or define the target audience or market prior to the launch of the company's new product. Response issued by the general public might be analyzed in terms of age, gender, race, social affiliation and other factors in other to ascertain where to best concentrate marketing efforts and how to develop marketing strategies.

Answer 2

Answer: D) To define the audience

Explanation: From the question above, Andrew decides to put the new product information on the website and asked for feedback from the general population because he wanted to define the audience which means he wanted to know if people will be interested in the new product before its being lunched or not.

Defining the audience is a good research to carry out on a new product because it helps to identify what the consumers want and what consumers are looking for in a product.