Question

Staples provides their loyal customers with a relevant coupon based on previous purchases through their mobile phone, while they are in the store. This represents the _____ aspect of the 4E framework of social media marketing.
a. engage


b. energize


C. excite


c. experience


e. educate

Answer 1

Answer:

The correct answer is letter "C": excite.

Explanation:

The 4E framework is an approach to maximize the use of social media for marketing purposes. The 4E implies exciting consumers with offers that may attract them; educating them about the offer; allowing them to experience products; and, engage them with the product. This is achieved with the use of social networking, media-sharing, and thought-sharing sites.

Therefore, "Staples" providing to its consumers coupons based on past purchases through their mobile phones while they are on the store represents the excite component of the 4E framework.