All categories

3 years ago

The set of marketing tools a firm uses to implement its marketing strategy is called the ________.

Business

1 answer:

Naily [24]3 years ago

8 0

Answer:

<u>Marketing mix.</u>

Explanation:

Marketing mix is defined as a set of elements that make up marketing actions in an organization. According to Kotler, the purpose of the marketing mix is to help the company achieve its goals in the market by using a set of marketing tools.

There are several models developed to represent the marketing mix, but the most used by organizations is represented by four essential pillars for the development of any marketing strategy, which are the 4P's of marketing: <u>product, price, place and promotion</u>. For each variable there are distinct and relevant activities:

Product: Differentiation of design, packaging, brand. Warranty Policy
Price: Discounts and terms of payment and financing.
Place: Store, distribution channel, logistics.
Promotion: Advertising, promotions.

You might be interested in

The Animè Sushi Bar collects data on how many dragon rolls and sashimi are made per hour. Dragon rolls take longer to make than

kobusy [5.1K]

The difference in production is most likely due to adding a chef, because production increased across the board at each level for both types of rolls. If there was only one chef, one roll would increase and the other would decrease because they could only spend their time on one thing.

6 0

3 years ago

Read 2 more answers

A monopolistically competitive firm

Elanso [62]

Answer:

a. tries to differentiate its product from competitors' products.

Explanation:

A monopolistic competition is when there are many buyers and sellers of heterogeneous goods and services .

An example of a monopolistic competition is a restaurant.

The demand curve for a monopolistic competition is downward sloping which indicates that the demand is elastic.

If in the short run ,a monopolistic competition earns economic profit, in the long run, new firms would enter in the industry wiping out the economic profit. Therefore, in the long run, a monopolistic competition doesn't operate like a monopoly. A monopoly earns economic profit both in the short and long run.

I hope my answer helps you

4 0

3 years ago

Oriole Company uses a periodic inventory system. Details for the inventory account for the month of January 2017 are as follows:

Marta_Voda [28]

Answer:

The number of units sold by the company during January 2017 is 410.

Explanation:

Note: The data in the question are merged together. They are therefore sorted before answering the question as follows:

Units Per unit price Total

Balance, 1/1/2017 340 $6.0 $2040

Purchase, 1/15/2017 170 ..6 1003

Purchase, 1/28/2017 170 ..6 1054

The explanation of the answer is now given as follows:

Total units available for sales during January 2017 = 340 + 170 +170 = 680

Units on hand at end of the month (1/31/2017) = 270

Number of units sold by the company during January 2017 = Total units available for sales during January 2017 - Units on hand at end of the month (1/31/2017) = 680 - 270 = 410

Therefore, the number of units sold by the company during January 2017 is 410.

5 0

2 years ago

On January 1, 2018, Jolley Corp. paid $250,000 for 25% of the voting common stock of Tige Co. On that date, the book value of Ti

shusha [124]

Answer:

Dr. Investments in Associates 250,000

Cr. Cash 500,000

Dr. Cash 10,000

Cr. Investments in Associates 10,000

Dr. Investments in Associates 50,000

Cr. Investment revenue 50,000

Explanation:

The equity method is a type of accounting used to incorporate investments. It is used when the investor holds significant influence over the investee but does not exercise full control over it.

An investor is deemed to have significant influence over an investee if it owns between 20% to 50% of the investee’s shares or voting rights.

- Jolley receives dividends of $10,000, which is 25% of $40,000, and records a reduction in their investment account. The reason for this is that they have received money from their investee.

- Jolley records the net income from Tige Co. as an increase to its Investment account.

4 0

3 years ago

On September 1, 2020, Windsor Company sold at 104 (plus accrued interest) 3,840 of its 8%, 10-year, $1,000 face value, nonconver

Rzqust [24]

Answer:

total sales value = 3,840 x $1,000 = $3,840,000 x 1.04 = $3,993,600

since each bond carried 2 detachable stock warrants, we must include in the bond issuance the value of the stock warrants = 3,840 bonds x 2 warrants x $2 per warrant = $15,360

the premium on bonds payable = total cash received - bonds payable - stock warrants = $3,993,600 - $3,840,000 - $15,360 = $138,240

the journal entry for recording the bond issuance:

September 1, 2020, 3,840 8% bonds issued

Dr Cash 3,993,600

Cr Bonds payable 3,840,000

Cr Premium on bonds payable 138,240

Cr Additional paid in capital - warrants 15,360

5 0

3 years ago