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Burka [1]
3 years ago
11

The set of marketing tools a firm uses to implement its marketing strategy is called the ________.

Business
1 answer:
Naily [24]3 years ago
8 0

Answer:

<u>Marketing mix.</u>

Explanation:

Marketing mix is ​​defined as a set of elements that make up marketing actions in an organization. According to Kotler, the purpose of the marketing mix is ​​to help the company achieve its goals in the market by using a set of marketing tools.

There are several models developed to represent the marketing mix, but the most used by organizations is represented by four essential pillars for the development of any marketing strategy, which are the 4P's of marketing: <u>product, price, place and promotion</u>. For each variable there are distinct and relevant activities:

  1. Product: Differentiation of design, packaging, brand. Warranty Policy
  2. Price: Discounts and terms of payment and financing.  
  3. Place: Store, distribution channel, logistics.
  4. Promotion: Advertising, promotions.
You might be interested in
A group of 10 people have the following annual incomes: $24,000, $18,000, $50,000, $100,000, $12,000, $36,000, $80,000, $10,000,
gogolik [260]

Answer:

48.65%

Explanation:

Given Income are written in increasing order

First Quintile        10,000  12,000

Second Quintile  16,000   18,000

Third Quintile      24,000  24,000

Fourth Quintile    36,000  50,000

Fifth Quintile        80,000  100,000

                                                           Total Income   % share

First Quintile        10,000  12,000         22,000           5.95

Second Quintile  16,000   18,000         34,000           9.19

Third Quintile      24,000  24,000         48,000          12.97

Fourth Quintile    36,000  50,000        86,000          23.24

Fifth Quintile        80,000  100,000      <u>180,000</u>         <u>48.65</u>

Total income in the economy              <u>370,000</u>         <u>100%</u>

The percentage of the total income of the highest quintile is 48.65%

4 0
2 years ago
What would be the yearly earnings for a person with $9900 in savings at an annual interest rate of 11.2% percent? (Round your an
svetoff [14.1K]

Answer:

$1,109

Explanation:

The computation of the yearly earnings is shown below:

Yearly earnings = Savings × Annual interest rate

                          = $9,900 × 11.2%

                          = $1,109

For computing the yearly earnings, we multiplied the saving with the annual interest rate so that the estimated amount can come

6 0
3 years ago
PB10.
Naily [24]

Question: Casey’s Kitchens’ three cost pools and overhead estimates are as follows:

Cost Pool                            Cost Driver                  Est. Overhead  

Machine Setups                     Setups                          $250000

Assembly                        Numbers of Parts                 $300000

Machine Maintenance      Machine hours                  $<u>500000</u>

                               <u>Total</u>                                             $<u>1,050,000</u>

Cost Driver            Use per Product A    Use per Product B   Total

Setups                               7000                          3000               <u>10000</u>

Numbers of Parts            25000                        35000             <u>60000</u>

Machine hours                 10000                        40000             <u>50000</u>

The Question is the Extension of previous question in the book and the only required data from the previous question for this question is Number of units produced of A and B which is 20000 units and 50000 units.

Compare the overhead allocation using:

The traditional allocation method

The activity-based costing method

(Hint: the traditional method uses machine hours as the allocation base.)

Answer:

<h2><u>TRADITIONAL ABSORPTION COSTING</u></h2><h3></h3><h2>Step 1:  Identify Absorption Basis </h2>

Here absorption basis is Machine hours.

<h2>Step 2:  Find the Overhead Absorbed by total units of Product A and B.</h2>

The formula is as under:

Overhead Absorbed=Total Overhead * Absorption Basis Share/Total Absorption Basis

For Product A:

Overhead absorbed =$1,050,000 * 10000 Machine Hrs/50000 Machine Hrs= $210,000 overhead absorbed in 20000 units of product A.

For Product B:

Overhead absorbed =$1,050,000 * 40000 Machine Hrs/50000 Machine Hrs= $840,000 overhead absorbed in 50000 units of product B.

<h2>Step 3:  Divide the Overhead Absorbed by Number of units to compute Overhead per Unit </h2>

Overhead per unit of A= Overhead absorbed by A / Total units of A

Overhead per unit of A= $210,000/ 20,000 Units= $10.5 per Unit

Overhead per unit of B= Overhead absorbed by B / Total units of B

Overhead per unit of A= $840,000/ 50,000 Units= $16.8 per Unit

<h2>Step 4: Add the per unit prime cost to Overhead cost per unit calculated in the Step 3 to calculate the total unit cost of the product. </h2>

The prime cost per unit is not given in this question but let us assume that it is $10 per unit for product A and $20 per unit for product B.

Now

For product A:

Total Unit cost of product A= Overhead cost per unit for A + Prime cost per unit for A

Total Unit cost of product A= $10.5 per unit + $10 per unit= $20.5 per unit

For product B:

Total Unit cost of product B= Overhead cost per unit for B + Prime cost per unit for B

Total Unit cost of product B= $16.8 per unit + $20 per unit= $36.8 per unit

<u></u>

<h2><u>ACTIVITY BASED COSTING</u></h2><h2>Step 1: Identify cost pools and their relevant cost drivers.</h2>

Cost Pool                            Cost Driver                  Est. Overhead  

Machine Setups                     Setups                          $250000

Assembly                        Numbers of Parts                 $300000

Machine Maintenance      Machine hours                  $500000

<h2>Step 2: Assign the cost of each activity (cost pool) on a fair basis (cost drivers) to Product A and B</h2>

Cost assigned to total products of <u>X</u> = Cost pool*(units of cost driver consumed by total # of Products A / total units of relevant cost driver consumed)

<h2><u>For Product A:</u></h2>

Machine setup cost

$250,000 * (7000 setups  for A/ 10,000 total setups)= $175,000 for 20000 units of A

Assembly Cost

$300,000 * (25,000 number of parts for A/ 60,000 total number of parts)= $125,000 for 20000 units of A

Machine Maintenance

$500,000 * (10,000 machine hrs for A/ 50,000 total machine hrs)= $100,000 for 20000 units of A

Total Overhead cost assigned to 20000 units of Product A= $175,000 + $125,000 + $100,000=$400,000

<h2><u>For Product B:</u></h2>

Machine setup cost

$250,000 * (3000 setups  for B/ 10,000 total setups)= $75,000 for 50000 units of B

Assembly Cost

$300,000 * (35,000 number of parts for B/ 60,000 total number of parts)= $175,000 for 50000 units of B

Machine Maintenance

$500,000 * (40,000 machine hrs for B/ 50,000 total machine hrs)= $400,000 for 50000 units of B

Total Overhead cost assigned to 50000 units of Product B= $75,000 + $175,000 + $400,000=$650,000

<h2>Step 3:  Divide the Answer from the step 3 by total units of product A produced to calculate unit cost</h2>

Overhead cost per unit = Total Overhead cost assigned to total units of X / Total Units of X

Overhead cost per unit For Product A= $400,000/20000 Units=$20 per unit

Overhead cost per unit For Product B= $650,000/50000 Units=$13 per unit

<h2>Step 4: Add prime cost per unit to it to calculate total unit cost of each product A and B.</h2>

The prime cost per unit is not given in this question but let us assume that it is $10 per unit for product A and $20 per unit for product B.

Now

For product A:

Total Unit cost of product A= Overhead cost per unit for A + Prime cost per unit for A

Total Unit cost of product A= $20 per unit + $10 per unit= $30 per unit

For product B:

Total Unit cost of product B= Overhead cost per unit for B + Prime cost per unit for B

Total Unit cost of product B= $13 per unit + $20 per unit= $33 per unit

8 0
3 years ago
A wire connector bearing no marking or reference to al, cu, or alr is suitable for use with _________ conductors only.
Misha Larkins [42]

A wire connector bearing no marking or reference to al, cu, or alr is suitable for use with copper aluminum  conductors only.

A conductor, or electrical conductor, is a substance or material that lets in energy to glide via it. In a conductor, electrical charge companies, generally electrons or ions, circulate without difficulty from atom to atom while voltage is carried out. A conductor, or electrical conductor, is a substance or cloth that allows strength to go with the flow via it. In a conductor, electrical rate providers, generally electrons or ions, flow without problems from atom to atom while voltage is implemented.

A conductor allows modern to glide easily thru it. Insulators do not permit modern to glide via it. electric fee exists at the surface of conductors. electric charges are absent in insulator. Conductors do not keep electricity when kept in a magnetic discipline.

Conductors are a category of materials that allow electrons to float without difficulty that is called electricity and are a useful way to move energy. maximum conductors are metals, and maximum metals are conductors, but a few metals are higher conductors than others.

Learn more about conductors here:-brainly.com/question/492289

#SPJ4

8 0
1 year ago
Which closing best expresses a desire to satisfy the customer and signals confidence that the problem has been resolved? a. We a
Sergio039 [100]

Answer:

The closing that best expresses a desire to satisfy the customer and signals confidence that the problem has been resolved is:

b. Thanks again for writing. Your satisfaction is our utmost goal. We hope that the new bag will help you get over your disappointment and the inconvenience of buying a defective product. As I said before, such flaws are extremely rare.

Explanation:

The closing of 'a' in this case sounds unbusinesslike, to say the least.  It is very much unlike the closing of 'b' which is very apt.  The customer should never be made to appear to be at fault for patronizing our products.  The customer's satisfaction should be the utmost guide for maintaining correct customer services.  Trying to attribute a product's fault to a customer is totally wrong and sounds unprofessional.  Finally, option 'c' lacks basic customer service courtesy as it appears to be a command directed to the customer.

4 0
2 years ago
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