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Burka [1]
4 years ago
11

The set of marketing tools a firm uses to implement its marketing strategy is called the ________.

Business
1 answer:
Naily [24]4 years ago
8 0

Answer:

<u>Marketing mix.</u>

Explanation:

Marketing mix is ​​defined as a set of elements that make up marketing actions in an organization. According to Kotler, the purpose of the marketing mix is ​​to help the company achieve its goals in the market by using a set of marketing tools.

There are several models developed to represent the marketing mix, but the most used by organizations is represented by four essential pillars for the development of any marketing strategy, which are the 4P's of marketing: <u>product, price, place and promotion</u>. For each variable there are distinct and relevant activities:

  1. Product: Differentiation of design, packaging, brand. Warranty Policy
  2. Price: Discounts and terms of payment and financing.  
  3. Place: Store, distribution channel, logistics.
  4. Promotion: Advertising, promotions.
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Atlantis Fisheries issues zero coupon bonds on the market at a price of $455 per bond. If these bonds are callable in 5 years at
igomit [66]

Answer:

The yield to call is 2.24%.

Explanation:

To calculate the yield to call, you can use the following formula:

YTC = (C + (CP - P) / t) / ((CP + P) / 2)

YTC= Yield to call

C= Annual Coupon: 0

CP= Call price of the bond: $509

P= Price of the bond: $455

t= time remaining until call date: 5

YTC= (0+(509-455)/5)/((509+455)/2)

YTC=(54/5)/(964/2)

YTC= 10.8/482

YTC= 0.0224= 2.24%

3 0
3 years ago
Read 2 more answers
In a small open economy, if consumer confidence falls and consumers decide to save more, then the real exchange rate:______. a.
bulgar [2K]

Answer:

D. Falls, and net export rises.

Explanation:

When consumers decide to save more in a given economy due to consumer's confidence falling, the net export rises as producers and sellers would seek alternative measures in trying to sell their goods and services. So they begin to export their goods and services in order to offset the decrease in demand for that good or service locally.

Also, real exchange rate will also fall. This is as a result of increase in exportation and reduction in the prices of export.

3 0
3 years ago
Which of the following phrases BEST defines the word import?
Lubov Fominskaja [6]
<span>to obtain a product from another country </span>
8 0
3 years ago
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The National Recovery Administration (NRA) failed largely because a Harold Ickes, the head of the agency, proved to be an incomp
Licemer1 [7]

Answer:

b. it required too much self-sacrifice on the part of industry, labor, and the public.

Explanation:

Franklin Delano Roosevelt was an American politician and statesman who was elected as the 32nd President of the United States of America in 1933. He was born on the 30th of January, 1882 in Hyde Park, New York, United States of America.

The National Recovery Administration (NRA) was an agency of the federal government of the United States of America, which was established in 1933 by President Franklin Delano Roosevelt.

The main purpose of the National Recovery Administration (NRA) was to stimulate, enhance or facilitate business recovery, promote compliance and reduce unemployment significantly

However, the National Recovery Administration (NRA) failed largely because it required too much self-sacrifice on the part of industry, labor, and the public.

5 0
3 years ago
g Overhead costs are assigned to production using an overhead application rate, whereas no such "application rate" is used to as
Hoochie [10]

Answer:

Overhead costs are assigned to production using an overhead application rate, whereas no such "application rate" is used to assign the costs of direct materials and direct labor to production. The reason for this difference in procedures is that:

Overhead is an indirect cost which cannot be traced easily and directly to specific units of product.

Explanation:

Manufacturing overhead costs are not direct costs.  They are not generally traceable to units of products.  They include such indirect costs as Depreciation Expense, Property Taxes, Indirect Labor, Indirect Materials, etc.  No unit of product can be ascribed such costs except as an approximation.

7 0
4 years ago
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