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Burka [1]
3 years ago
11

The set of marketing tools a firm uses to implement its marketing strategy is called the ________.

Business
1 answer:
Naily [24]3 years ago
8 0

Answer:

<u>Marketing mix.</u>

Explanation:

Marketing mix is ​​defined as a set of elements that make up marketing actions in an organization. According to Kotler, the purpose of the marketing mix is ​​to help the company achieve its goals in the market by using a set of marketing tools.

There are several models developed to represent the marketing mix, but the most used by organizations is represented by four essential pillars for the development of any marketing strategy, which are the 4P's of marketing: <u>product, price, place and promotion</u>. For each variable there are distinct and relevant activities:

  1. Product: Differentiation of design, packaging, brand. Warranty Policy
  2. Price: Discounts and terms of payment and financing.  
  3. Place: Store, distribution channel, logistics.
  4. Promotion: Advertising, promotions.
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What will happen to the equilibrium price and quantity of airline fares as a result of the following two simultaneous changes (a
marin [14]

Answer:

Equilibrium quantity would increase. there would be an indeterminate effect on equilibrium price

Explanation:

If fewer people go on vacation fewer people would board planes. As a result, the demand curve for planes would shift inwards. This would lead to a decrease in equilibrium price and quantity.

As a result of the higher cost of providing services, fewer planes would be in operation. This would lead to an inward shift of the supply curve. Equilibrium price would increase and equilibrium quantity would decrease.  

Taking this two effects together, equilibrium quantity would increase. there would be an indeterminate effect on equilibrium price.

3 0
3 years ago
Once a company has diversified into a collection of related or unrelated businesses and concludes that some strategy adjustments
Vladimir [108]

Answer: Craft new initiatives to more strongly differentiate the various products/services in each of the company's businesses and thereby enhance the competitive power and reputation of the company's brand name

Explanation:

Once a company has diversified into a collection of related or unrelated businesses and concludes that some strategy adjustments are needed, the one that isn't one of the main strategy options that the company can pursue is crafting new initiatives to more strongly differentiate the various products or services in each of the company's businesses and thereby enhance the competitive power and reputation of the company's brand name.

This is because some strategies adjustment are needed and enhancing its competitive power isn't the right thing to do.

3 0
3 years ago
Ruiz Co. provides the following sales forecast for the next four months. Sales (units) April 560 May 640 June 590 July 680 The c
kherson [118]

Answer:

<u>Details                                             April       May       June </u>

Unit to be produced                        576        630        608

Explanation:

The production budget For April, May, and June can be prepared as follows:

                                                 Ruiz Co.

                                         Production Budget

                                   For April, May, and June

<u>Details                                                                April       May       June   </u>

Next month's budgeted sales (A)                     640       590         680

Ratio of inventory to future sales (B)                20%      20%         20%

Budgeted ending inventory (C = A * B)             128        118          136

Budgeted unit sales for month (D)                    560       640        590

Req'd units of avail. production (E = C + D)      688        758        726

Budgeted beginning inventory (F)                     112        128          118

Unit to be produced (G = E - F)                        576        630        608

5 0
3 years ago
Which of the following is an advantage of pursuing the​ employment-stability policy of follow demand exactly​? A. Minimizes labo
AleksAgata [21]

Answer:

C. Minimizes​ hiring, layoff, and unemployment costs

Explanation:

The employment-stability policy is a policy that aims to provide security and stability to employees of a company or industry. For workers, this is good because it creates greater security for planning the future of their lives. For businesses, it all depends. If workers keep output at a good level, firms will gain by reducing their spending on hiring research and layoffs.

There is a discussion among economists about the effectiveness of this policy for the economy. Some find it beneficial and others find it can slow down the productivity of workers and the economy as a whole.

5 0
3 years ago
Actual Static Budget Production 54,000 units 60,000 units Machine-hours 985 hours 1,800 hours Fixed overhead costs for September
Aleks04 [339]

Answer:

D.$54,000

Explanation:

A flexible budget is a one which changes or adjusts with change in actual activity. The flexible amount is more reliable than the static amount. The static budget is one which is not adjusted with level of real activity. The machine hours are used as basis of adjustment for flexible budget. The amount of fixed overhead budgeted allocation cost is adjusted based on machine hours according to actual machine hours of 985 hours.

5 0
3 years ago
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