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3 years ago

The set of marketing tools a firm uses to implement its marketing strategy is called the ________.

Business

1 answer:

Naily [24]3 years ago

8 0

Answer:

<u>Marketing mix.</u>

Explanation:

Marketing mix is defined as a set of elements that make up marketing actions in an organization. According to Kotler, the purpose of the marketing mix is to help the company achieve its goals in the market by using a set of marketing tools.

There are several models developed to represent the marketing mix, but the most used by organizations is represented by four essential pillars for the development of any marketing strategy, which are the 4P's of marketing: <u>product, price, place and promotion</u>. For each variable there are distinct and relevant activities:

Product: Differentiation of design, packaging, brand. Warranty Policy
Price: Discounts and terms of payment and financing.
Place: Store, distribution channel, logistics.
Promotion: Advertising, promotions.

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Austin and Erin are willing to pay $10 and $9, respectively, for a ticket to a screening of a new movie. What is the total consu

Rina8888 [55]

Answer:

B) $7

Explanation:

The computation of the consumer surplus is shown below:

Consumer surplus = Willing to pay - Market price

For Austin, The consumer surplus = $10 - $6 = $4

For Erin, The consumer surplus = $9 - $6 = $3

So, the total consumer surplus = $4 + $3 = $7

Simply we deduct the market price from the willing to pay so that the consumer surplus can be computed

8 0

2 years ago

In which area should you encourage 10x thinking?

Katena32 [7]

Answer:

The question is too short. Add more details in order to get answer.

Explanation:

5 0

2 years ago

You want to start your own consulting business and believe it could produce cash flows of $5,600, $48,200, and $125,000 at the e

Inessa05 [86]

Answer:

This business idea worth $430,127 today

Explanation:

Today value of the future cash flows can be calculated by discounting the cash flows on the given discount rate. It is called the present value and sum of present value of all cash flows is called Net present value.

We use following format to calculate NPV for the given business idea

Years 1 2 3

Cash Flows $5,600 $48,200 $125,000

Sale Proceeds $450,000

Net Cash Flows $5,600 $48,200 $575,000

Discount Factor 14% 0.8772 0.7695 0.6750

Present values $4,912.32 $37,089.9 $388,125

Net present value of business idea = $4,912.32 + $37,089.9 + $388,125

NPV = 430,127.22

3 0

2 years ago

The overarching purpose of credit risk analysis is to: Question 11 options: a) Identify credit opportunities b) Determine a comp

Kamila [148]

Answer:

d) Quantify potential credit losses

Explanation:

Credit risk is the possibility of a loss happening because of a borrower's failure to payback a loan or meet up with contractual obligations. The overaching purpose of credit risk analysis is the quantification of the level of credit risk that the borrower poses to the lender. The purpose of credit analysis is to determine if borrowers are credit worthy by quantifying the risk of loss that the lender may experience.

Therefore option D is the answer.

6 0

3 years ago

Successfulness of the competition policy in South Africa

Gwar [14]

Answer:

Five examples that support successfulness of the competition policy of South Africa are: 1) The product choices along with its competitive prices were provided to the consumers. 2) Practices such as horizontal collusion and resale price maintenance was declared unlawful in 1984.

Explanation:

8 0

3 years ago