Question

The owner of a company that produces electronic circuit boards sees many competitors with extra capacity and says, "the only hope is that our sales manager, who makes all of our marketing decisions, will find a way to sell more boards." It seems that this company is run as if it were in the ______ era.

Answer 1

Answer:

sales era

Explanation:

The sales era (1920s - 1950s) was a time where manufacturers started to emphasize on effective sales forces and effective sales techniques because of increasing competition and increasing output levels. The goal of sales management was to find enough consumers for the company's total output.