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malfutka [58]
3 years ago
10

Chris Cole is a salesperson for Green Scene Lawn Care products. Chris' job requires him to sell Green Scene products, but he is

also expected to recruit more salespeople for the company. He will earn a commission on all of the sales earned by the salespeople he recruits. Green Scene is using a retail distribution strategy known as multilevel marketing.
a) True
b) False
Business
1 answer:
AVprozaik [17]3 years ago
5 0

Answer:

A) True

Explanation:

Multilevel marketing is used by companies that engage in direct sales marketing and where each new salesperson or distributor must recruit more sales people to expand their activities. Some of the most famous multilevel marketing firms in the US are Avon and Herbalife.

The salesperson or distributor earns a fraction of the sales commissions that his/her recruited sales people sell. It is called the distributor's downline, and is shaped like a pyramid. In some countries this type of business is illegal because it works like a Ponzi scheme where new salespeople are recruited every time and in order to start working they must buy a certain amount of products. So a large percentage of the sales are made to other salespeople instead of customers.

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For an organization to obtain a competitive advantage via superior innovation, it should For an organization to obtain a competitive advantage via superior innovation, it should  Produce products with technologies that have not been utilized previously.

<h3>What is superior efficiency in competitive advantage?</h3>

Efficiency, quality, innovation, and customer response are the four pillars of competitive advantage. A corporation can charge a greater price and still reduce costs if it is more efficient, produces better quality products, and provides better customer service.

Superior efficiency can only be attained with an organization-wide commitment and the capacity to assure strong coordination between functions. Top management is crucial to this process because of its ability to lead and shape the infrastructure.

An organization's process of reinventing or rethinking its corporate strategy in order to spur business growth, produce value for the firm and its clients, and gain a competitive edge is known as strategic innovation. Organizations need to innovate in this way if they want to keep up with how quickly technology is changing.

A corporation must develop abilities in both basic and applied research, create effective project management procedures, and achieve close integration between its many departments, primarily through the use of cross-functional product development teams, in order to achieve exceptional innovation.

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