Question

With a pull marketing strategy,A. orders for merchandise are generated at the store level based on sales data captured at POS terminals.B. there is a greater likelihood of being overstocked or out of stock than in a push supply system.C. merchandise is allocated to stores on the basis of demand forecasts.D. inventory management is less responsive to customer demand.E. it is more difficult to manage conditions of high uncertainty than in a push supply chain.

Answer 1

Answer:

A. orders for merchandise are generated at the store level based on sales data captured at POS terminals.

Explanation:

In a pull marketing strategy, the company focuses on targeting customers to want the product under consideration specifically. For this the company focuses on targeting customers directly by providing straight discounts when bought from production houses directly.

This basically ignores the role of retailers and middle persons in the supply chin. Companies target the customer in such manner so that customers directly contact the producing houses.

Accordingly, orders are booked in store level only, through estimated sales study.