Question

When a firm develops a marketing campaign for a social cause, such as a cleaner environment, what type of marketing campaign is being used?

Answer 1

Answer:

Cause-related marketing

Explanation:

Cause related marketing is usually carried out between a corporation and a nonprofit organization (e.g. humane society, PETA, etc.). The corporation sponsors the nonprofit as a way of supporting their cause, e.g. better animal treatment, environment, cancer or aids awareness, etc. This way the corporation's image and its products are related to the sponsored cause.