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kifflom [539]
4 years ago
12

____________is considered a good indicator that helps media planners compare potential for usage of a product/brand across demog

raphic groups. It is derived by dividing the percentage of users in a demographic segment by the percentage of population in the same segment and the multiplying the quotient by 100.
A. CPM.
B. Index number.
C. CPP.
D. GRP.
Business
1 answer:
Colt1911 [192]4 years ago
5 0

Answer:

B. Index number

Explanation:

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