An anecdote is a brief, revealing account of an individual person or an incident. Anecdotes are short narratives intended to communicate an abstract idea of a person or thing.
Jonah here, tells a brief but compelling story about an occurrence of a child who has no shoes and walks to school barefoot in order to motivate his classmates to support the charity.
Jayce should not use either option. Option 1 is likely to be based so that paperbacks are overrepresented, while Option 2 is likely to be biased so that e-books are overrepresented.