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Leni [432]
3 years ago
7

Si una empresa quiere saber porqué han decrecido sus ventas ¿Qué tipo de investigación realizaría cuantitativa o cualitativa? ¿P

orqué?
Business
1 answer:
natka813 [3]3 years ago
4 0

Answer:

Cualitativa

Dado que están interesados en las razones (las cuales no son una variable numérica), la recopilación de información y la investigación será de tipo cualitativa para poder conocer las razones o motivos por los que la gente ha dejado de comprar.

Explanation:

En investigación hay dos tipos principales de métodos:

  1. La investigación cuantitativa, que se basa en la recolección de datos y variables numéricas y la relación que existe entre ellas.
  2. La investigación cualitativa, la cual se base en la recolección de datos de tipo no numérico y que no pueden ser medidas con números (por ejemplo opiniones).

En este ejemplo la empresa quiere saber por qué han decrecido sus ventas, dado que están interesados en las razones (las cuales no son una variable numérica), la recopilación de información y la investigación será de tipo cualitativa para poder conocer las razones o motivos por los que la gente ha dejado de comprar.

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8 0
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