Question

The combination of one or more communication tools used to inform prospective buyers about the benefits of the product, persuade them to try it, and remind them later about the benefits they enjoyed by using the product is referred to as the

Answer 1

Answer:

the promotional mix

Explanation:

All of the different aspects described in the question are part of a group known as the promotional mix. In the context of marketing, this mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. This mix is divided into 5 categories which are, advertising, PR, promotions, direct marketing, and personal selling. Each with its own function but all working toward the same goals.