Question

In response to the increase in demand for organic foods, Wegmans, Inc., a regional supermarket, recently created organic food departments within their large stores. The creation of these departments was a result of ________a. a core competencyb. a market opportunityc. its sales orientationd. its distribution plane. a competitive advantage

Answer 1

Answer:

The correct answer is letter "B": market opportunity.

Explanation:

A market opportunity represents an external factor -typically a problem- that potentially could create a business opportunity for a company. In some cases, the market opportunity pushes firms to innovate in products tailor-made to cover the need in question or to adapt an existing product to that need.