Question

The practice of sending e-mail messages to people who request information on a particular topic or about a specific product is called _____.

Answer 1

The correct answer is opt-in-e-mail

Following the basic rules in this area, for a company to send email marketing campaigns it is necessary that it has a qualified contact base and that it is "opt in". This means that all people who are included in the mailing lists have authorized the receipt of emails with communications, newsletters and / or promotions from that company.