Answer:
Engage
Explanation:
For marketing in the social media, the new frame work can mow be framed into 4E frame work. This include :
1. Excite --- to excite the customers by offering gifts , offers, discounts, etc.
2. Educate --- to educate the customers about the offers in the product.
3. Experience ---- to experience the customers with their products.
4. Engage ---- to engage the customers to share their views about the product.
Gene's Complete Cameras offers the customers a platform to share their experiences of using their product in a website. In order words, Gene's Complete Cameras uses the "Engage" of the 4E farmework of marketing.
Thus the answer is --
Engage