Question

There are a variety of types of conflict that can occur among channel members. If a hardware store down the street from our ice cream shop starts selling the same brand of ice cream as we do, there is likely to be conflict. This is a good example of:__________
1. Vertical conflict
2. Producer vs. wholesaler conflict
3. Conflict caused by disintermediation unfair competition
4. Conflict caused by the hardware store adopting "scrambled merchandising" marketing.

Answer 1

Answer:

conflict caused by the hardware store adopting "scrambled merchandising" marketing.

Explanation:

Scrambled merchandising occurs when a shop sells a good that is not the usual type of products it sells. A store owner may adopt scrambled merchandising to utilise unused space or to increase bottom line.

When a store owner sells many unrelated goods it gives the buyer the impression that the seller does not specialise in a particular type of product.

The conflict in this case arises through scrambled merchandising. A hardware store starts to sell ice cream like our own business.