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Masteriza [31]
3 years ago
10

Budweiser is well known for the use of humor in its ad campaigns for Bud Light beer. Based on the use of humor in advertising fo

r beer, does Budweiser believe that beer is a high-involvement or low-involvement purchase for most consumers? Explain your answer using the elaboration likelihood model. (Chapter 6)
Business
1 answer:
Alona [7]3 years ago
4 0

Answer:

Explanation:

Low involvement. The major reason for the advertisement is not so that there will be high involvement buyer, with information about the product (beer) to be produced deeply to form strong attitudes, but the advertisement is basically for entertainment and also so that good feeling can be associated about the advert and product (beer). In fact the major disadvantage about the use of humour in advert is that people can remember the advert and forget the brand or product been advertised.

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Marigold Corp. reported the following year-end information: beginning work in process inventory, $90000; cost of goods manufactu
Stels [109]

Answer:

=$854,000

Explanation:

The cost of goods sold is the expense incurred by a manufacturing firm when making goods to be sold to customers. It is calculated using the formula.

Cost of goods sold = Beginning Stock plus purchases/ cost of goods manufactured minus  ending stock

Marigold Corp:

Beginning stock: $162,000

Ending stock: $174,000

cost of goods manufactured, $866000;

cost of goods sold =

$162,000 + 866,000 -$174,000

=$854,000

7 0
3 years ago
A company builds a new plant and finances its construction by issuing stock. Which ratio is least likely to be affected, all els
Marta_Voda [28]

Answer:

a. Current ratio

Explanation:

Current Ratio is the least likely to be affected

The  Current Ratio is given as

Current Ratio = [ Current assets ] ÷ [ Current liabilities  ]

Now,

Building a new plant is a fixed asset for the company.

Thus, It will add to the Fixed assets

Since,

The Formula for current ratio is independent of the fixed assets

Therefore,

It will be least affected.

While,

Debt to equity ratio = [ Debt ] ÷ [ Equity ]

Debt to asset ratio= [ Total Debt ] ÷ [ Total Assets ]

Net fixed assets to total assets = [ Net fixed assets ] ÷ [ Total assets ]

in all the above relations, fixed asset will change the value of the total assets.

Hence,

They all will be affected

7 0
3 years ago
Herb Kelleher, founder and long-time chief executive officer of Southwest Airlines, was known for inspiring and motivating his e
marin [14]

Answer:

Interpersonal Skills

Explanation:

Interpersonal skill is the skill that connects one person with other due to the employee's behavior which helps him to get along with others. In other words, when we talk about interpersonal skills we are actually talking about the excellent way of interacting with people that results in better relation, respect, better job environment, motivation of employees, etc.

In this case, Herb Kelleher, the CEO has better relations with his company employees as he interact with the people well which is interpersonal skills.

8 0
3 years ago
Use the following data to determine the total amount of working capital.
Leokris [45]

Answer:

$353,800

Explanation:

Working Capital = Current Assets - Current Liabilities

where,

CA = $146000 +  $189000 + $155000 + $94800 = $584,800

CL = $206000 + $25000  = $231,000

therefore,

Working Capital = $584,800 - $231,000 = $353,800

6 0
3 years ago
One of Justin's largest international customers is Alpine Airwaves in Switzerland. He got a call from his contact at Alpine Airw
Evgen [1.6K]

Answer:

Justin's company should prepare to demonstrate that it is ISO 14001 compliant.

This means that it is following the environmental management standards for environmental footprint and waste reduction, while promoting environmental sustainability in its operations.

Explanation:

ISO 14001 is one of the environmental management standards, prescribed by the International Organization for Standardization (ISO), "to help reduce environmental impacts, reduce waste, and make the environment more sustainable," according to the ISO website.  ISO 14001 specifies requirements for an effective environmental management system (EMS) by providing a follow-able framework.

3 0
3 years ago
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