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Masteriza [31]
3 years ago
10

Budweiser is well known for the use of humor in its ad campaigns for Bud Light beer. Based on the use of humor in advertising fo

r beer, does Budweiser believe that beer is a high-involvement or low-involvement purchase for most consumers? Explain your answer using the elaboration likelihood model. (Chapter 6)
Business
1 answer:
Alona [7]3 years ago
4 0

Answer:

Explanation:

Low involvement. The major reason for the advertisement is not so that there will be high involvement buyer, with information about the product (beer) to be produced deeply to form strong attitudes, but the advertisement is basically for entertainment and also so that good feeling can be associated about the advert and product (beer). In fact the major disadvantage about the use of humour in advert is that people can remember the advert and forget the brand or product been advertised.

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You are bullish on Telecom stock. The current market price is $250 per share, and you have $20,000 of your own to invest. You bo
sergiy2304 [10]

Answer:

The rate of return on the investment if the price fall by 7% next year is -22% which is shown below.

The price of Telecom would have to fall by $71.43($250-$178.57), before a margin call could be placed.

Lastly,if the price fall immediately,the margin price would $178.57 as shown below

Explanation:

Total shares bought=$40000/$250=160 shares

Interest on amount borrowed=8%*$20000=$1600

When the price falls by 7% the new price =$250(1-0.07)=$232.50

Hence rate of return=(New price*number of shares-Interest-total investment)/initial investor's funds

=($232.50*160-$40000-$1600)/$20000=-22%

Initial margin=investor's money/total investment=$20000/$40000=50%

maintenance  margin=30%

Margin call price=Current price x (1- initial margin)/ (1- maintenance margin)

                           =$250*(1-0.5)/(1-0.3)

                           =$178.57

8 0
3 years ago
Tolton, Inc. is just shy of hitting its operating income target. The manager, K.T. Tolton, decides to purchase inferior material
mario62 [17]

Answer:

Net income increase - $4,890

Explanation:

The computation of the effect on net income is shown below:

= Number of pounds of inferior product × (standard price for the materials - inferior product price per pound)

= 3,000 pounds × ($13 - $11.37)

= 3,000 pounds × $1.63

= $4,890 increase

For determining the effect we took the difference of the prices and then multiply it with the number of pounds of the inferior product

6 0
3 years ago
Ram said to me "Dont stand up" .(into indirect speech)​
kupik [55]

ram.asked me not to stand

4 0
2 years ago
Read 2 more answers
Define and explain each concept and give specific examples: a. Marginal Propensity to Consume and Marginal Propensity to Save (
siniylev [52]

Answer:

The marginal propensity to save (MPS) is the portion of each extra dollar of a household's income that's saved. MPC is the portion of each extra dollar of a household's income that is consumed or spent. Consumer behavior concerning saving or spending has a very significant impact on the economy as a whole.

Multiplier Effect

for every dollar the government spends, it will create a greater than one dollar change in GDP

Spending Multiplier

1 / 1-MPC or 1 / MPS; increase in spending .: + multiplier; decrease in spending .: - multiplier

Deficit spending is the amount by which spending exceeds revenue over a particular period of time, also called simply deficit.

Crowding out in businesses an economic concept that describes a situation where personal consumption of goods and services and investments by business are reduced because of increases in government spending and deficit financing sucking up available financial resources and raising interest rates.

Explanation: Marginal Propensity to Consume

the fraction of any change in disposable income that is consumed; MPC = change in C / change in DI

Marginal Propensity to Save

the fraction of any change in disposable income that is saved; MPS = change is S / change in DI

3 0
2 years ago
One of the three economic questions deals with deciding
Savatey [412]
A is the correct answer.
5 0
2 years ago
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