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Masteriza [31]
3 years ago
10

Budweiser is well known for the use of humor in its ad campaigns for Bud Light beer. Based on the use of humor in advertising fo

r beer, does Budweiser believe that beer is a high-involvement or low-involvement purchase for most consumers? Explain your answer using the elaboration likelihood model. (Chapter 6)
Business
1 answer:
Alona [7]3 years ago
4 0

Answer:

Explanation:

Low involvement. The major reason for the advertisement is not so that there will be high involvement buyer, with information about the product (beer) to be produced deeply to form strong attitudes, but the advertisement is basically for entertainment and also so that good feeling can be associated about the advert and product (beer). In fact the major disadvantage about the use of humour in advert is that people can remember the advert and forget the brand or product been advertised.

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Chris would like to conduct a study on the effectiveness of a new substance-abuse treatment program. He has a sample of particip
Agata [3.3K]

Answer:

The correct answer is letter "A": nonequivalent group.

Explanation:

While conducting studies, nonequivalent groups are those where the target audience is not selected randomly. Instead, the participants are chosen generating another group represented by all those individuals who match the research criteria but, because of a reason, were not selected.

<em>There are different types of nonequivalent groups such as posttest only nonequivalent groups or pretest-posttest nonequivalent groups, for instance.</em>

7 0
3 years ago
Village East expects to pay an annual dividend of $1.40 per share next year, and $1.68 per share for the following two years. Af
VashaNatasha [74]

Answer:

$15.15

Explanation:

Given:

  • D1 = $1.4
  • D2 = $1.68  
  • Growth = 3.4% = 0.034
  • Discount rate = 13.7 % = 0.137

As we know that:

  • P3= ($1.68 × (1+034)) / (0.137 - 0.034)= $16.86

So, P0:

= $1.40 / 1.137 + $1.68 / 1.1372 + ($1.68+ $16.86)/ 1.1373

= $15.15

Hope it will find you well.

8 0
3 years ago
After six months with the company, betty's performance was evaluated by a graphic rating form. the ratings for each statement we
erik [133]
The correct answer that would best complete the given statement above would be option 1. objective. Based on the given situation above about how Betty's performance was evaluated, Betty experienced an objective appraisal method. It is objective since it is based on graphic rating forms. Hope this answer helps.
6 0
3 years ago
Bella Vista Company enters into a contract to build custom equipment for ABC Carpet Company. The contract specified a delivery d
geniusboy [140]

Answer:

recognized on March 31 after the delivery of the equipment

Explanation:

Revenue is recognized once the recognition criteria is met. These criteria includes;

  • the cost of the item sold can be measured reliably
  • the items has been delivered or the service has been rendered

Given that the contract specified a delivery date of March 1.

The equipment was not delivered until March 31 and as such, the revenue for the contract should be recognized on March 31 after the delivery of the equipment.

6 0
3 years ago
The LIBOR scandal in 2012 involved a. banks reporting inflated earnings from their loans. b. hackers breaking into the loan docu
stepladder [879]

Answer:

C) banks falsely reporting the interest rates they offered in the interbank market.

Explanation:

The LIBOR rate is used all over the world to set banking interest rates. it reflects the cost of interbank loans. The LIBOR was used as a benchmark to charge interest rates to clients around the world, e.g. LIBOR + 2%.

The scandal involved many major banks, e.g. Deutsche Bank, Barclays, UBS, Rabobank, HSBC, Bank of America, Citigroup, JPMorgan Chase, the Bank of Tokyo Mitsubishi, Credit Suisse, Lloyds, WestLB, Royal Bank of Scotland, and a long list of etc.

What the banks did was artificially manipulate the LIBOR rate by increasing or decreasing it to show artificial profits from trading activities. When the manipulation was discovered, it had been going on for at least 7 years, and some believe it started earlier.

4 0
3 years ago
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