1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Masteriza [31]
3 years ago
10

Budweiser is well known for the use of humor in its ad campaigns for Bud Light beer. Based on the use of humor in advertising fo

r beer, does Budweiser believe that beer is a high-involvement or low-involvement purchase for most consumers? Explain your answer using the elaboration likelihood model. (Chapter 6)
Business
1 answer:
Alona [7]3 years ago
4 0

Answer:

Explanation:

Low involvement. The major reason for the advertisement is not so that there will be high involvement buyer, with information about the product (beer) to be produced deeply to form strong attitudes, but the advertisement is basically for entertainment and also so that good feeling can be associated about the advert and product (beer). In fact the major disadvantage about the use of humour in advert is that people can remember the advert and forget the brand or product been advertised.

You might be interested in
Moorcroft Company’s budgeted sales and direct materials purchases are as follows:
Rama09 [41]

Answer:

a) Month        Sales

April           $300,000

May            $320,000

June           $370,000

Schedule of expected collections

For the month of June, 202x

Cash sales during June = $370,000 x 40% = $148,000

Collection from June's credit sales = $222,000 x 30% = $66,600

Collection from May's credit sales = $192,000 x 40% = $76,800

Collection from April's credit sales = $180,000 x 26% = $46,800

Total cash collections during June = $338,200

b) Month        DM purchases

April           $45,000

May            $54,000

June           $60,000

Schedule of expected cash payments for direct materials purchases

For the month of June, 202x

Cash purchases during June = $60,000 x 50% = $30,000

Cash payments for May's purchases = $27,000 x 40% = $10,800

Cash payments for April's purchases = $22,500 x 60% = $13,500

Total cash payments during June = $54,300

c) Month        Sales

April           $299,000

May            $337,000

June           $387,000

Schedule of expected collections

For the month of June, 202x

Cash sales during June = $370,000 x 40% = $148,000

Collection from June's credit sales = $222,000 x 30% = $66,600

Collection from May's credit sales = $192,000 x 50% = $96,000

Collection from April's credit sales = $180,000 x 18% = $32,400

Total cash collections during June = $343,000

It would be worth to pay the collector since the 2% reduction in uncollectible accounts is worth much more than the $1,000 that he/she earns.

d) Month        DM purchases

April           $45,000

May            $54,000

June           $60,000

Schedule of expected cash payments for direct materials purchases

For the month of June, 202x

Cash purchases during June = $60,000 x 40% = $24,000

Cash payments for May's purchases = $32,400 x 40% = $12,960

Cash payments for April's purchases = $27,000 x 60% = $16,200

Total cash payments during June = $53,160

7 0
3 years ago
Suppose that you buy a two-year 7.4% bond at its face value. a-1. What will be your total nominal return over the two years if i
Harman [31]

Answer: 15.35%

Explanation:

The total nominal return over the two years if inflation is 2.4% in the first year and 4.4% in the second year will be calculated thus:

= (1+Interest rate)² -1

= (1 + 7.4%) - 1

= (1 + 0.074)² - 1

= 1.074² - 1

= 1.153476 - 1

= 0.153476

= 15.35% over the two years

8 0
3 years ago
Catherine is a U.S. citizen who is employed by DSC, Inc., a global company. Beginning on August 1, 2020, Catherine began working
marin [14]

Answer:

a. Is Catherine eligible for the foreign income exclusion for 2020?

Yes

b. Catherine may exclude <u>$45,104</u> from her gross income for 2020.

Explanation:

In order for Catherine to qualify for the foreign income exclusion, she must have lived in a foreign country for at least 1 one (physical presence test). She lived for more than 1 year if we combine her residence in Germany and Slovenia.  

The foreign income exclusion amount for 2020 is $107,600, and Catherine can exclude up to (153 days / 365 days) x $107,600 = $45,103.56 ≈ $45,104.

5 0
3 years ago
How does increasing the size of your down payment impact your auto loan?
Gnom [1K]

Answer:

The correct answer is letter "C": It decreases the size of your principal and decreases the total cost of the loan .

Explanation:

Down payments are the initial sums debtors pay when requesting a credit. Down payments are usually mandatory but the debtor can offer the sum voluntarily.

<em />

<em>If the sum provided in the down payment is higher than what is requested, the amount of the principal will be lower. If the amount of the principal is lower, the total of the interest paid in the course to the loan will be lower as well, thus, the cost of the loan will be reduced.</em>

5 0
3 years ago
EarlKeen Co. sold $260,000 of equipment during January under a one-year warranty. The cost to repair defects under the warranty
igomit [66]

Answer:

warranty expense 10,400 (260,000 x 4%)

          warranty liablity  10,400

warranty liability   150

          wages payable  50

         inventory            100

Explanation:

we recognize the expected warranty expense at the moment of the sale.

Then expenses associate with the warranty will decrease the prevision "warranty liability"

The part used come from the company's inventory

and the wages for work on the product, will have to be paid.

<u>Note: </u>it could be cash directly instead of using wages payable account. But because there is no information about those wages being paid I assume are not.

3 0
3 years ago
Other questions:
  • Carl lives in a small new england town where he and other residents attend monthly town meetings. at these meeting they publicly
    5·1 answer
  • All of the following have had an effect on structural unemployment except:_________.
    6·1 answer
  • Sonia goes to have her hair trimmed and agrees to pay $40 to the stylist. while there, sonia decides that she would also like hi
    11·1 answer
  • A firm has an operating profit (EBIT) of $600 on sales of $1,000. Interest expense is $250 and taxes are $120. What is the times
    6·1 answer
  • In their battle for chocolate lovers, Godiva and Hershey's must divide the population into different categories of consumers, fo
    15·1 answer
  • Which of the following are ways in which to calculate the benefit of selecting one alternative over another? An analysis that lo
    14·1 answer
  • What are 3 categories that make up a credit score
    15·1 answer
  • Which consideration must a society address when deciding for whom to produce a potentially scarce or limited
    15·2 answers
  • Question 11 of 40
    6·2 answers
  • Which employees should be aware of how to turn off power to a shop in an emergency?
    13·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!