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Masteriza [31]
3 years ago
10

Budweiser is well known for the use of humor in its ad campaigns for Bud Light beer. Based on the use of humor in advertising fo

r beer, does Budweiser believe that beer is a high-involvement or low-involvement purchase for most consumers? Explain your answer using the elaboration likelihood model. (Chapter 6)
Business
1 answer:
Alona [7]3 years ago
4 0

Answer:

Explanation:

Low involvement. The major reason for the advertisement is not so that there will be high involvement buyer, with information about the product (beer) to be produced deeply to form strong attitudes, but the advertisement is basically for entertainment and also so that good feeling can be associated about the advert and product (beer). In fact the major disadvantage about the use of humour in advert is that people can remember the advert and forget the brand or product been advertised.

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If individuals believe their income will decrease in the near future, they may _____________ their spending
Finger [1]
Decrease, cut, halt, slow down.
7 0
4 years ago
A loan is being amortized by means of level monthly payments at an annual effective interest rate of 8%. The amount of principal
suter [353]

Answer:

d) 216

Explanation:

We need to equate the value of 12th payment and t^th payment through the below formula.

=> 1000*(1+8%)^[(t-12)/12] =3700

=> (1.08)^[(t-12)/12] =3.7

=> [(t-12)/12] =17

=> t=216

4 0
3 years ago
Knoll Company started Year 2 with a $1,000 balance in its Cash account, a $200 balance in its Supplies account and a $1,200 bala
Eddi Din [679]

Answer:

$750

Explanation:

Calculation to determine what the amount of supplies expense reported on the Year 2 income statement is:

Using this formula

Supplies expense=Balance in Supplies account

+Cash paid to purchase supplies)-Supplies on hand

Let plug in the formula

Supplies total amount =($200 + $600) -$50

Supplies total amount=$800-$50

Supplies total amount=$750

Therefore the amount of supplies expense reported on the Year 2 income statement is:$750.

8 0
3 years ago
Vilas Company is considering a capital investment of $190,100 in additional productive facilities. The new machinery is expected
zheka24 [161]

Answer:

9.49%

Explanation:

Internal rate of return is the discount rate that equates the after-tax cash flows from an investment to the amount invested

IRR can be calculated with a financial calculator  

Cash flow in year 0 =  $190,100

cash flow each year from year 1 to 5 =  $49,500

IRR = 9.49%

To find the IRR using a financial calculator:

1. Input the cash flow values by pressing the CF button. After inputting the value, press enter and the arrow facing a downward direction.

2. After inputting all the cash flows, press the IRR button and then press the compute button.  

6 0
3 years ago
Explain the stages involved in the recruitment of new staff into an organisation
tino4ka555 [31]

Answer:

1.)Recruitment Planning

(ii) Strategy Development

(iii) Searching

(iv) Screening

(v) Evaluation and Control.

Explanation:

The recruitment planning phase may involve the identifucatuonof position s which requires additional hands and the number required.

The strategic planning phase invokes coming up with the plans, form or dimension in which the recruitment process could take.

Searching : This may involve advert placement and acceptance of proposals or applications from interested applicants.

Screening : Thus step involves the vetting process of received applications in other it determine those suitable for the job.

Evaluation and Control : thus us often the final stage and may involve additional examination of screened applicants before the final recruitment and staffing.

4 0
3 years ago
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