Question

HEY LOOK A QUESTION TO ANSWER!

Answer 1

Tone and theme well thats it really

Answer 2

Maybe the topic. Not everyone will agree that a topic you chose will be good enough, as it may be boring to them. Everyone has different tastes, so everyone will have a different idea for a topic.

And the theme, as well, for the same reason as the topic. Not everyone will agree with the theme you chose. They may not agree with the theme you chose, the may think it's wrong.