Answer: False.
Explanation:
Trying to be all things to all people leads to LOWEST-common-denominator positioning, which is usually ineffective.
A successful business would rather be specific things to specific people, acknowledging that to be the right choice for a customer means to be the wrong one for another. The desire to make something attractive to everyone means making it not perfect for anyone: the lowest common denominator.
<u>Answer</u>:
Five points come into the mind related to the fundraiser.
<u>Opportunity cost:</u>
In many cases, it has been driven by a third party. As part of the organization, they directly allow their donors and volunteers to participate.
<u>Diluting the message:</u>
The donors get sophisticated so that is your responsibility to replace their gifts with their participation in third party fundraiser events.
<u> Giving up the control:</u>
It is a great risk with your company when there is losing money and diluting the message and that one will damage the brand of your company by choosing a person or a company that is not under your control.
<u>Overburden, the staff with very little return:</u>
Before agree with the third party, considers with the fundraiser.
<u>Stewardship is not possible most of the time:</u>
It raises a lot of money with benefits and hard to ignore.
B. Absolute and Relative Location
