More detail about the story would help ??
the answer is conduct
Explanation:
conduct means to control it
Answer:
<em>Social</em><em> </em><em>media</em><em> </em><em>is</em><em> </em><em>about</em><em> </em><em>conversations</em><em>,</em><em> </em><em>community</em><em> </em>
connecting with the audience and building relationship. It is not just a broadcast channel or a sales and marketing tool. Authenticity, honesty and open dialogue are key. Social media is not only allows you to hear what people say about you, but enables you to respond.