Question

The Florence County Museum called a press conference to inform the public of the need for major repairs to prevent water damage to the museum's collection of primitive paintings.During the conference, the museum representative announced that each family in Florence County and neighboring counties could expect to receive a donation envelope in the mail within the next few days.This is an example of combining direct marketing with
A)trade promotions.
B)public relations.
C)advertising.
D)personal selling.
E)consumer promotion.

Answer 1

Answer:

B. Public relations

Explanation:

Public relations is the strategic process whereby an organization builds a mutually beneficial relationship between them and the general public. It is a form of creating a stronger brand reputation. By sending donation envelopes to each family in the neighbouring county, the Musuem and its officials are engaging in public relations. It involves engagements between an organization its surrounding public.