Pepper is thinking of giving its Diet Dr. Pepper drink a new target market focus. Currently it is positioned as a refreshing low
-calorie beverage for people wanting to lose weight. Dr. Pepper’s new plan is to take the same formula, create a new product called Max Pepper, and target the extreme sports youth market. What risk does this repositioning strategy have the potential to do?
since diet pepper is still a carbonated drink it can still take calcium out from the bones except will go faster because its uses as a sports drink. and the blood will acidify
It may be either Disagreements or Intractable Situations. I'm not completely sure, sorry. I'd wait for another to come answer your question just to be safe.
