Question

More important than being catchy or well written, a mission statement should be Question options: accurate. succinct. bold. visionary.

Answer 1

The correct answer is succinct

Reason:

A vision statement is visionary while a mission statement is a clear and concise description of the vision statement thus mission statement cannot be visionary .

Also a mission statement need not to be accurate it is the explanation of vision of an organisation thus may have future concepts which may not be acceptable to all

Similarly bold mission statement are not encouraging thus it must be avoided  

Answer 2

Answer:

The correct answer would be B, Succinct.

Explanation:

A mission statement is the statement of a company or organization in which the goals of the company are written. A clear, precise and brief overview of the company's goals are written in this statement. Succinct means something briefly and clearly expressed. So more important than being catchy or well written, a mission statement should be Succinct, because a mission statement consists of two to four lines, it should be brief, clear, precise and to the point.