The audience analysis that anticipates resistance if something is going to cost money is a situational analysis. This is further explained below.
<h3>What is
situational analysis?</h3>
Generally, An organizational situation may be better understood by doing a situational analysis, which is a set of techniques for evaluating both the internal and external variables of a company.
In conclusion, A situational analysis is the kind of audience analysis that determines whether or not there will be opposition to anything if it will cost money.
Read more about situational analysis.
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This is known as <u>market penetration-</u> instead of expanding his market to new customers or products he is doing a deeper development of the customers he already has to increase loyalty and sales.
Answer:
b. go down.
Explanation:
The Formula for Required rate of return Ke = Dividend (D1) / Price. So, increase in price which is denominator will leads to decrease in the required rate of return. Hence, In computing the cost of common equity, if the dividend (D1) goes downward and market price (P0) goes up, required rate of return (Ke) will <u>Go down</u>