Question

Is gross profit or net profit more important to consider when you're deciding how successful and profitable a company is? Why? Explain

Answer 1

Answer:

Net profit is more important.

Explanation:

Gross profit is the difference between revenue and costs of goods sold, which means you can have a positive gross profit but still because of other costs not be profitable. Whereas Net profit is the bottom line or profit after all the costs have been deducted from revenue. Net profit is more important because it takes into account all the costs and how much money the company is left with after all its expenditures where as gross profit only measures the difference between cost of goods sold and revenue. A company may have high gross profit because of low cost of goods sold but its interest payments maybe too high because of which it might not be making any net profit, so we cannot conclude much about success and profitability by only looking at gross profit.