Question

The firms that a company partners with to actively promote and sell a product as it moves through its marketing channel to end users are referred to by the firm as its ________.a) channel members.b) marketing partners.c) supply members.d) corporate members.

Answer 1

Answer:

Option B                          

Explanation:

A commercial co-operation or marketing alliance is a collaboration between at minimum two organizations on the supply chain basis with the goal of combining similar qualifications or services to leverage the maximum potential of a sector.

Marketing partnerships are reasonable if two firms ' marketing objectives can be coupled with a meaningful output metric for the final consumer. Effective marketing partnerships produce "win-win-win" circumstances that deliver value not just to partner businesses and also to their consumers.

Thus, from the above we can conclude that the correct option is B.