Question

Effective _______ is when customers can seamlessly search for a fashion brand merchandise on their smartphones, order the merchandise from their laptop computers, and pick up the merchandise at a bricks-and-mortar store.

Answer 1

Answer:

Omnichannel distribution

Explanation:

Omnichannel distribution from the Latin word "Omni" could mean every distribution.

Omnichannel distribution is a type of distribution that allows customers to make an order online through their phones and laptops and make purchases in a brick-and-motar store. It provides customers with various options of making purchases.

Omnichannel distribution enhances good customer relations and it provides customers with different Shopping experiences. It makes it easier for customers to make an order as well as make a complaint.

It is a method of distribution, promotion and marketing of goods to customers using various medium such as phone calls, emails, websites, mobile applications, brick-and-motar store.