To help you a little bit, even though you haven't put in the choices, the writer would need to take into account the age category of which the target audience is also they would often take into account religions aswell as genders :)
1. Markedly noticeable
2. Bad quality
3. Swollen
4. Disappointing
All of the above. my reasoning is that newspaper was the way to go for getting information and there were books and different forms of governments