Question

When Coca-Cola focused on developing its soft-drink business but missed seeing the market for coffee bars and fresh-fruit-juice bars that eventually impinged on its soft-drink business, it was suffering from ________ because it defined competition in traditional category and industry terms. A. marketing myopia B. factor elimination C. category points of parity D. factor reduction

Answer 1

Answer:

A. marketing myopia

Explanation:

• The terms marketing myopia is a term that is used to suggest the business that will do better in the end if they tend to focus on the customer's needs than on the selling products.  

• In actuality, the business had to fail due to the short-sighted mindset and that of the cocoa cola on making its soft drinks business but did not see the tastes and preferences of the markets, like the coffee bars and the fresh fruit and the juice bars that eventually impinged on the soft drink business.