Question

Weight Watchers is a weight-management company with operations in about 30 countries. Consumers buy almost $5 billion of Weight Watchers-branded products each year, and every week approximately 1.3 million people attend Weight Watchers meetings worldwide. The company’s brand recognition and meeting infrastructure are difficult for competitors to match, so they provide Weight Watchers with a distinct:_______.
A. viable mission.
B. competitive advantage.
C. tactical innovation.
D. core benefit.
E. sales orientation.

Answer 1

Answer:

b. competitive advantage

Explanation:

Competitive advantage -

It refers to the method of producing same or similar goods and services , but at a very cheap price and more updated than the other products available in the market , is referred to as the competitive advantage .

The company having competitive advantage stands apart from the crowd and their products are more famous than similar products of other company .

Therefore , the company earns more profit .

Hence , from the given scenario of the question ,

The correct answer is competitive advantage .