Answer:
Path dependency.
Explanation:
Path dependency gives us an idea about why a product is still used, taking into account the user's preferences through the passing of time. It is possible for a company to keep choosing a product for its effectiveness no matter if innovative options appear. This is commonly related to how expensive it would be to create a new option instead of still using the current one.
For number 1 you can put customer satisfaction and it would help because satisfying your customers need will help your business grow more and have more frequent and loyal customers