Question

A second mover: a.is typically ineffective in its response to a first mover. b.attempts to provide a product with greater customer value than the first mover's product. c.usually incurs higher expenses than the first mover since it must engage in reverse engineering. d.typically has a higher survival rate than first movers which typically take greater risks.

Answer 1

Answer:

b. attempts to provide a product with greater customer value than the first mover.

Explanation:

In marketing, it is believed that the first mover gains an edge over the followers. A first mover is the initial entrant and provider of products and services catering to a marketing segment.

A second mover refers to the immediate next of the first mover. The advantage second mover has over the first mover being, it can analyze the response the first mover generated and effectively gauge what went right and what went wrong for the first mover.

This way, the second mover can provide improved products than the first mover by not committing same errors as the first mover.