<span>Setting a rent control price ceiling will cause the same impact as any other price ceiling that is below the market equilibrium price: it will create a shortage in the market. At the price equilibrium of $600, the number of renters would exactly meet the number of available 2 bedroom apartments. However, with this fixed price ceiling, the position along the demand curve will shift to one of higher demand, with no analogous change in the supply curve. Thus there will be more renters than can be supported, and renters will have to look for alternatives and substitutes.</span>
Competitors monitoring can be regarded as SWOT analysis of the organization competitors, it helps in the awareness of moves that can be taken by the firm compititors such as as the marketing strategies, stock as well as as pricing policy. It should be noted that for a manager to initiate activities that will support environmental scanning. Monitoring competitors activity should be used by this manager for this purpose.
