Answer:
10 Perspectives on the Future of Water
By Tilde Herrera
June 8, 2011

Image CC licensed by Flickr user Kevin Pelletier
Water today is cheap, poorly managed and becoming increasingly scarce, and what is already a complex issue is only going to get more complicated as the global population continues to swell and the world's aging infrastructure gets older.
Similar to the challenges facing us with climate change, action on water scarcity is torturously slow. But unlike climate change, water shortages are a near-term life-or-death situation. The good news is that the battle isn't going unfought.
On Tuesday, Dow Chemical Co. brought together 60 of the world's leading water experts for a free, fast-moving virtual conference that explored the past, present and future of the global water challenge as part of its The Future We Create initiative. Sixty representatives from industry, academia, nonprofits and other thought leaders each offered back-to-back one-minute messages about water as it relates to people and businesses.
"The key to solving our biggest challenges lies at the intersection of science, collaboration and human ingenuity," Mary Jo Piper, Dow Chemical's public affairs manager, said in an email. "Collaboration is critical -- it requires human interactions and productive conversations based on mutual respect. That's why Dow created The Future We Create conference series -- to provide a meeting ground for leading-edge thinkers and curious minds to learn, share and act for a better future for us all."
We'd be remiss if we didn't ask the question: Is Dow the right company to talk about the future of water? The company has had its own water-related issues, including a dioxin clean-up near its headquarters and lawsuits alleging water contamination. While the company wouldn't comment on pending litigation, it did note that technology from its Water and Processing Solutions unit is being used to produce 22 million cubic meters of water daily around the world. It has also managed to reduce water consumption at its biggest production site by a billion gallons a year, which is fairly impressive by any measure.
In any case, the virtual conference included a wealth of interesting information. Below are some memorable quotes that caught my attention from the program, which is still available online:

• "Water is cheap right now, relatively speaking; it's not going to stay that way. It's not plentiful; it is not
