Question

You've joined a startup company. before building out your content strategy, you'll need to develop your company's primary buyer persona. what's the appropriate order for developing the buyer persona for your startup?

Answer 1

Buyer persona is a fictional, generalized representation of the ideal customers of your business.
It is very important to have deep understanding of it buyers persona. This is a driving factor to create driving content and to develop the product.
The buyer persona depends at first of your business type (what will you produce and to whom).