Answer:
The correct answer to the following question is option B) the salary of the corporation president.
Explanation:
In the given question , all the options except option (B) , would be assigned to a particular product , while segmenting on a income statement. A product advertising cost which a company incurred while promoting the product, the direct material cost which a company while in the production of project and a production managers salary would also be included in the product cost. A corporations president who is in the higher level of management in the company, is responsible for making decisions regarding company's vision , strategy development , public relations etc , his or her salary would not be included in product cost.
Answer:
lagged effect
Explanation:
Integrated marketing communication is one that involves the use of all form of communication to obtain a more effective promotion by a company.
The use of combination of promotion tools gives a better effect than each one in isolation.
A major difficulty in measuring IMC is the lagging effect.
Lagging effect is the difference in time between when marketing effort is made and when customers respond to these efforts.
For example consumers do not act immediately after receiving a marketing communication.
Answer:
specialize in a specific area is the correct answer.
Explanation:
Answer: necessity entrepreneur
Explanation: While an entrepreneur is described as someone who organizes and operates a business venture and assumes much of the associated risks, necessity entrepreneurs only do so out of necessity (the quality or state of being necessary, unavoidable, or absolute requisite). As such, they are individuals ranging from educated persons to street sellers especially in developing countries who create small businesses or enterprises out of the need to survive. In Michael Peters' case, he lost his job due to downsizing which caused him to apply his skills and talents to starting up a business.
Answer:
During the growth stage of the product life cycle, the growth of a product begins to plateau, and the company must take advantage of economies of scale and marketing messages and promotions that seek to remind customers about a great product, differentiate from competitors, and reinforce brand loyalty.
Explanation:
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