Question

The IMC channel that has received the greatest increase in aggregate spending recently is ________, or marketing that communicates directly with target customers to gener­ate a response or transaction.

Answer 1

The IMC channel that has received the greatest increase in aggregate spending recently is direct marketing  or marketing that communicates directly with target customers to gener­ate a response or transaction.

Explanation:

Direct Marketing is a promotional strategy based on the distribution to potential customers of a marketing strategy.  

The Systems of distribution used include mail, online and texting. Direct marketing is named because it removes intermediaries, like publicity media, in particular.

Direct marketing focuses instead of media advertising on delivery to individual consumers.   In much direct marketing, the call to action is a common factor.   It is easier to quantify than media advertising that direct marketing is successful.

In a number of direct marketing, the call for action is a special element. You are instructed to respond immediately to the request through a free telephone number, a reply card or a reference in the email advertisement. The recipient must also access the letter. A positive measure of a future purchase is any reply. Personal advertising is often linked to as ads for direct responses.