Question

Disney World in Orlando, FL has several theme parks, resorts, restaurants, and stores. Each is intentionally created to offer a memorable event for visitors. For example, the Wilderness Lodge is a large resort hotel on the grounds, and everything within it is made to look like log cabins and pioneer days. Even the casual restaurant has the wait staff dressed in pioneer costumes, and they put on funny little skits when they are waiting on customers. Which of the following best describes what Disney is selling?1. A product2. A service3. A bundle product4. A bundle service5. An experience

Answer 1

Answer:

5. An experience

Explanation:

Disney World in Orlando is clearly selling an experience with its Wilderness Lodge.

Disney is trying to have customers experience, has close as possible (and as comfortably as possible) what it would have been like to be a pioneer in the wilderness. This is why the hotel, the waiting staff, and the performaces have a pioneer theme and are aimed at making the whole thing feel authentic.