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AleksandrR [38]
3 years ago
12

The print ads and the television ads for Maytag appliances were designed to show "The Loneliest Man in the World" was a Maytag r

epairman. Public appearances by the actor who appeared in the commercials as well as consumer brochures and point-of-purchase displays were also used in this interrelated and coordinated effort called a(n):
Business
1 answer:
Kay [80]3 years ago
4 0

Answer:

Advertising campaign.

Explanation:

An advertising campaign is a group of advertisements, commercials, and related promotional materials and activities , which are designed as part of a coordinated advertising plan to meet the specific goals of a company.

The purpose of the Advertising Campaign Event is to prepare an advertising campaign of any length for a real product, service, company, or business for a prospective client/advertiser.

The critical part of making an advertising campaign is determining a champion theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used.

The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.

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Julia wanted to test out a new product for her company. She scheduled several small group lunches and learns with internal staff
KengaRu [80]

Answer: Informational

Explanation: These roles refers to the collection, dissemination and transmission of information by the manager. This role of the manager depicts how suitable a manager in decision making as the information collected is usually related to some important decision to be made.

     In the given case, Julia tries to collect all the relevant information from different sources such as staff meetings. She collected all the information with objective of making the product suitable for customer needs and preferences.

Thus, we can conclude that Julia likes to play informational role.

7 0
3 years ago
When companies follow the key factors of Corporate Social Responsibility, a __________ usually results, thus __________.
KengaRu [80]

Answer:

positive public image, attracting more customers

Explanation:

7 0
2 years ago
What is the number one reason that it projects fall behind schedule or fail?
daser333 [38]
Poor planning or poor project management is the number one reason why projects fall behind schedule or fail. We all know how important it is to plan before acting, even more in the area of ​​management of the different areas of the project, it is important to define the objectives of the project from day one, defining them will mean success or failure of the project and from this point to advance in the planning of all areas before starting to do any work.
7 0
3 years ago
What are the principles of professionalism and ethics
sasho [114]
The principle of professionalism<span> is a standard of personal conduct by a </span>professional<span>in his business dealings. While guidelines for acceptable and expected behavior vary from industry to industry, personal </span>principles<span> typically focus on </span>ethics<span>, code of conduct, appropriate personal interactions and workplace integrity.</span>
7 0
3 years ago
-Select- risk is the risk of a decline in a bond's value due to an increase in interest rates. This risk is higher on bonds that
Eduardwww [97]

Answer:

Find answers below.

Explanation:

Risk management can be defined as the process of identifying, evaluating, analyzing and controlling potential threats or risks present in a business as an obstacle to its capital, revenues and profits. This ultimately implies that, risk management involves prioritizing course of action or potential threats in order to mitigate the risk that are likely to arise from such business decisions.

Price risk is the risk of a decline in a bond's value due to an increase in interest rates. This risk is higher on bonds that have long maturities than on bonds that will mature in the near future.

Reinvestment risk is the risk that a decline in interest rates will lead to a decline in income from a bond portfolio. This risk is obviously high on callable bonds. It is also high on short-term bonds because the shorter the bond's maturity, the fewer the years before the relatively high old-coupon bonds will be replaced with new low-coupon issues. Which type of risk is more relevant to an investor depends on the investor's investment horizon, which is the period of time an investor plans to hold a particular investment. Longer maturity bonds have high price risk but low reinvestment risk, while higher coupon bonds have a higher level of reinvestment risk and a lower level of price risk. To account for the effects related to both a bond's maturity and coupon, many analysts focus on a measure called duration, which is the weighted average of the time it takes to receive each of the bond's cash flows.

The bonds which would have the largest duration is a 10 year - zero coupon bond.

3 0
3 years ago
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