Question

Trisha's Tasty Treats, a bakery and coffee shop, is having a grand opening on Saturday to celebrate its newest location. In addition to advertising the event in the local paper, Trisha sent a bakery menu to all households in the area along with a 50% off coupon. In doing so, Trisha's Tasty Treats is most likely attempting to _______.

Answer 1

Answer:

d) communicate value

Explanation:

the question was missing the options:

a) deliver value

b) forecast value

c) explain value

d) communicate value

In marketing, communicate value refers to getting your customers  (potential in this case), to believe that they are getting a good deal when they purchase your products or services. We all assign come type of value to our purchase decisions, and when we assign a higher value than its to a product, we as customers get customer surplus. The higher the value that our customers believe that our product is worth, the more they will be willing to pay for it. When customers feel that our product is not worth its price, then they will simply stop purchasing it.