A process in which computer software that uses statistical analysis, database technology, and artificial intelligence finds hidd
en patterns, trends, and connections in data so that business owners can make better marketing decisions and predictions about customers' behavior is known as ________. A. Cusomter Relationship Management
B. Stimulation
C. Data mining
D. Data discovery
Data mining is also defined as a process used to extract usable data from a larger set of any raw data. It implies analysing data patterns in large batches of data using one or more software. Data mining is also known as Knowledge Discovery in Data (KDD).
Data mining has to do with exploration and analysis of large data in order to figure out certain trends and relationships in the data. In data mining, powerful and sophisticated algorithms are used for the sorting, segmentation and analysis of these data. Companies and businesses use the results of these analyses to get knowledge-based information and in turn, make logical decisions and predictions about customer's behaviour.
