The correct answer is US citizens were concerned about the loss of soldiers and civilians in the war.
The Vietnam War resulted in the drafting of hundreds of thousands of young American men to fight overseas against a Northern Vietnamese army that used the elements of suprise to attack the US troops. This style of guerilla warfare resulted in mass casualties. Along with the number of casualties, many people felt that it was not fair to risk American lives to fight in a civil war between North and South Vietnam. This is why there were several different protests around the country, especially on college campuses.
Kennedy's inaugural speech was captivating because it expressed a call to public service in the context of the Cold War, using powerful compelling phrases as well as emotional please.