Question

A European dairy that is famous for its rich ice creams has introduced basil-, tomato-, fennel-, and oregano-flavored ice creams. In the process of developing these new flavors, the dairy surveyed world-famous chefs to determine which nontraditional flavors had the greatest level of marketability. This survey would have happened during which stage of the product development process

Answer 1

Answer:

Idea screening

Explanation:

The seven stages involved in the new product development process are:

1. Idea generation
2. Idea screening: once a whole bunch of ideas are generated during the brainstorming process (idea screening), it is time to funnel them and only work on the most likely to succeed or the ones that have the greatest potential. In this case, the workgroup probably came up with dozens of uncommon ice cream flavors and most were probably a potential disaster. So they consulted with chefs in order to define which flavors had the potential to become real ice cream flavors.
3. Concept development and testing
4. Market strategy development
5. Business analysis
6. Product development
7. Test marketing
8. Commercialization

Answer 2

Answer:

The survey would have happened during the stage of idea screening

Explanation:

The idea screening process involves comparing and contrasting  potential new  products in order to determine which of the ideas are a perfect fit for the business giving its  current resources, strengths , opportunities ,threats or limitations of the business.

At this stage of product development,the over-aching aim is to pick the products could be best invested that yield positive in a short while rather picking all available options that might drain the resources available and not yield commensurate returns.