Lisa conducts a qualitative study of people's shopping behavior online. She compares her results to that of similar studies and
finds a similarity in the coding of data. On the basis of the given information, we can say that Lisa's study: (A) has cross-researcher reliability.(B) is not generalizable.(C) has emic validity.(D) is quantifiable. (E) is not credible.
Lisa is doing a qualitative study of people's online shopping behavior. Whenever such a study is done, it is necessary to compare the data found with the data found in another similar and relevant study in the area. This allows the researcher to compare whether their data is correct and credible. When Lisa found similarity in coding her research data with coding data with other completed and recognized research, she gained some trust among researchers.
From this we can conclude that the right answer is the letter A.
