Question

Suave's new shampoo, HI7, is faltering badly in the market. Suave's marketing personnel are unsure who is responsible for various marketing tasks, when these tasks are to be completed, or what resources have been allocated. Suave Marketing Director Maria Castanza said that the problem is that HI7 has the most poorly written ____ she has ever seen.

Answer 1

Answer:

The correct answer is marketing plan.

Explanation:

The marketing plan, as its name implies, should be the main roadmap for the effective sale of a product or service. If there is no consistency in this writing that must be detailed, it is likely that there is no roadmap or action plan in case there are any problems in the sale process. A marketing plan must be structured and well written, and must provide relevant information for correct decision-making in times of failure of a specific product. In this case, it is necessary to make a correction to the plan in order to leave a structured document.