To have all interactions with a customer recorded in one place and readily accessible to employees on a need-to-know basis when

Question

alexgriva [62]

3 years ago

5

To have all interactions with a customer recorded in one place and readily accessible to employees on a need-to-know basis when

serving customers in marketing, sales, and support activities is called______________.

Business

2 answers:

lesya692 [45] · Answer 1 · 2022-04-29T23:56:44+03:00

Answer:

Customer relationship management (CRM)

Explanation:

Customer relationship management (CRM) is a technology/ tool for managing a company’s relationships and interactions with customers and potential customers. This tool is meant to Improve business relationships and help stay connected to customers.

Elis [28] · Answer 2 · 2022-04-29T21:54:24+03:00

Answer:

Customer Relationship Management (CRM)

Explanation:

The core of every CRM system is the gathering and securing of customer information. It all starts there in a complete customer database, later that information is analyzed, shared and updated.

CRM is extremely useful for retaining current customers (increasing customer loyalty) and gaining new ones.